Earth Day ice sculpture debrief

Earth Day Sunday 21 April temperatures were not high (max 57 F, 14 C) despite full sun all day. I was down to a T-shirt for 1/10th the day.

While we were not permitted to use black carbon, the erosion of the ice sculpture by the sunlight and dark grey chalk we were sprinkling on it exceeded my expectations.

While we were not permitted to use black carbon, the erosion of the ice sculpture by the sunlight and dark grey chalk we were sprinkling on it exceeded my expectations.

We were working the crowd, having one-on-one (or two) conversations and getting $5-$20 pledges from half of the folk, entirely within reason. It was interesting to see some folks’ interest change to vacancy once the description turned to an ask for $. It was exhausting giving the “elevator pitch” over and over and over. It was hard to not let rejection get to you, especially as the day wore on and the fatigue grew. My favorite pseudo-rejection experience was pitching to three very wealthy looking foreigners, really nice clothing, accessories; they listened with apparent interest and when I asked for $ support, they nodded… I got five dollars.

What did not happen and I cannot be surprised is some wealthy person pledging $1000 or so. We had I think two $100 donations another two $50 pledges but I think these were from friends. What I learned from this was it’s hard work getting donations using the “elevator pitch” on the street to innocent bystanders. Who likes getting asked for money by a stranger?

For the day, we netted ~$1200, in line with my expectations. The mGive text donation may add up to more but I doubt another $1200. We spent far more on the installation and yet more of the investment was time. I’m not discouraged because I would not be surprised that the visibility from this event evolves into more support as time goes on.

I guess at least 5000 people stopped and looked at the sculpture. Many of them took photos and I hope that they shared those with their social network. Thus, the Dark Snow Brand gains traction.

I think we had no doubt the most interesting installation at the Earth Day event, also what people told us. The green car show next to us was a formidable competitor.